“It’s What’s Inside” is a bold and unexpected campaign created by AKQA Group for Netflix, awarded a Bronze at Cannes Lions and shortlisted in multiple categories.

Blending live action, 3D, and psychological tension, the campaign goes beyond traditional promotion to fully inhabit the film’s universe. It explores themes of identity, intimacy, and the unsettling potential of artificial intelligence.

Perfect Storm Studio was proud to contribute to this ambitious project, alongside the creative teams at AKQA and Netflix.

Client: Netflix
Agency: AKQA